Ummmm, Corollas have always out sold Celicas. How is Celica a stronger brand? They race Corollas in WRC, just like they used to with the GT4 Celica. Corollas have had rallying and tarmac heritage, probably since they came out. Same with Celicas. If you like Celicas more, just say it.
I think most people are reading too much into it all. Has anyone contacted Toyota and asked the question?
I should point out, all the internet discussion pages have been emailed to Toyota regarding this new concept car, and forwarded to their marketing department. If you're gonna post here about how shit an idea it is, you may just discourage them from bringing out the only lightweight FR Toyota in 25 years.
Im going to remain positive on this topic, I hope it happens and I hope it happens in 2010.